Introduction

This Mindset & strategy is for all types of entrepreneurs, business owners, or marketers. Young and old, experienced and inexperienced. From Subscription businesses to SaaS, e-commerce, info products, consulting services or apps… If you are just starting out or if you’re looking to scale… the format, the info, and the resources that we’ve put together can be applied to pretty much every online business.

If you are using this strategy as a Digital Marketer yourself, you should switch your perspective to a point where you are presenting this information to your clients to help explain things to them, and as a process to onboard them into your services.

Let‘s remind you of a few things before we get started…

Biggest Problem:

The biggest problem with businesses is that they don’t have enough customers. If you don’t have customers then you don’t have security or stability in the business. Money, time, and energy is wasted without results and that puts people out of business.

Marketing Makes You Money:

Marketing has the ability to transform your business. It can take you from where you currently are to the next level. Other expenses in your business rarely make you money… but marketing will get you a return. It should, therefore, be the main investment in your business that ‘makes you money’. But, you need a clear system in place that will generate big returns, and this strategy is going to help you do just that.

Growth is possible, And it’s for everyone.

This will work for anyone at any level. You might be trying to get your first customer… or maybe you have thousands of customers and just need to get to the next level. This strategy is for you. It’s a step by step system you can implement wherever you are on your journey. And, if you do have millions in revenue already, this growth is even easier as you‘ll see.

This strategy does a few different things…

• As a whole, the complete strategy gives you the big picture of what you need to do.
• The tactics/sections within the strategy explain how you can execute on that big picture.
• The templates, tools, and resources will help you implement the tactics quickly and effectively.

You’ll see the methods and hacks to acquire cold customers from inbound and outbound marketing tactics, before activating them into your sales funnel, nurturing them, and ultimately converting them into happy, loyal customers, before ascending them into additional revenue, and we give you all the templates, funnels, maps, and resources to allow you to piece it all together and actually execute your growth strategy!

The goal should be for you to optimize, scale and automate your growth. Which in turn, will free your time up to spend elsewhere in your business or life.

Final Reminder: Remember that this isn’t something we use just in theory. This isn‘t made up ‘shortcuts‘ to get you ‘rich quick‘… we personally apply and execute on this strategy with our clients, on numerous businesses and startups… and we generate huge results with it.

As you will have seen, our goal is to make the information that is often hidden behind expensive courses, consultants, mastermind groups, and inner circles, more accessible… and this is it! This information is proven. It’s tried and tested by the best brands and marketers in the world. Now you have your hands on all that information in one place!

So get excited! Go through the different sections of the strategy. Go through it in order. Apply it to your business or to your clients‘ business. The more you complete the steps, the more success, and growth you will have. Good Luck. And remember, we are with you every step of the way.

Mindset

I put a disclaimer on the landing page for this course to make sure those who aren’t serious about making a change, didn’t purchase the strategy. The reason for that is that growth isn’t easy. It’s not what the ‘gurus’ tell you. It doesn’t happen overnight. Hard work is required. And, to be able to put in the hard work and make a success out of yourself, you need the right mindset.

So is this for you?

If you’re thinking you’re not technical, you’re not an engineer, you don’t have a team, etc… You can do it! You don’t need engineers or developers. You don’t need marketing experience. You don’t need a degree. You can growth hack products and revenues without all of those things.

You just need the mindset to succeed! You need to be willing to grow and need to have an open mind to go through this strategy as a hungry, passionate entrepreneur or marketer. Have a willingness and commitment to learning in order to master marketing and growth…

Marketing is the most important thing we can do for our business success, our customers and our financial future. But, things change on a daily, weekly, and monthly basis. Purchasing decisions, algorithms, new products, and trends. You need to be on top of things. You need to continuously test the funnels. Even the ones that work! This commitment, open-mindedness to new ideas, and the resilience to implement the strategy is what will take you to the next level.

We all have hunches, visions, and intuition about what should work, but ultimately, none of us can read the future so the main mindset for success is to ‘Try It’… try what you think will work, then measure the results. That’s the principals and methodologies of the ‘Build-Measure-Learn’ feedback loop that Eric Reiss and the whole startup world live by. The same philosophies that drive the biggest companies in the world.

Of course, you need to be creative, intuitive, and passionate about what you do, but ultimately, growth comes down to a science. You’ll need to use the strategy to implement tests and receive the data back to find out what works and what doesn’t. And then, you learn from it and repeat the process. Growth is a Process, not a one-time thing:

As we’ve mentioned above with the ‘build, measure, learn loop‘… Growth is an ongoing process. You don’t just do it once. Everything is a test. After setting up and implementing a strategy, you need to then constantly analyze and learn before testing a new process.

You‘ll find tests often won’t work. But this process allows you to identify what does work, and what can then be used over and over again as a profitable formula for growth. The cost of learning, therefore, is invaluable! So invest in this mindset and process! It‘s a requirement! If you have this mindset, go through the strategy and implement the tactics, you will learn what works and you will grow.

So let’s take action!

How to use this?

Scan First… Then Read… Then Take Action

• As you‘ll see from the contents, the strategy is comprehensive. Our suggestion is that your first step should be to scan through each section to get an idea of what‘s ahead.

• If you are a newbie to the marketing world, don‘t get bombarded by each section. Get a general understanding of what you‘ll be looking at. Then, set time aside to go through each section, one at a time.

• If you are more experienced and are using this as a resource bank, you‘ll likely want to jump straight to certain sections and resources from the start. We say go for it. But remember that all of the sections within the strategy are dependent on each other. So go back to them as they‘ll add massive value!

Document…

In both cases, create a Google Document to note down your answers to the trigger questions that we use and for the research that you‘ll be doing on competitors, etc. It will save you from repeating processes, and it will provide you with a valuable document of content and information specific for your own business.

Enjoy.